Dior Product Introductions Highlight Skin Care Portfolio
This article was originally published in The Rose Sheet
Executive Summary
Christian Dior will introduce facial skin care extensions and two new body care lines in the first half of 2002 in an effort to enhance consumer awareness of its skin care portfolio, the LVMH division said during a press event in New York City Jan. 23
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Marketing In Brief
Colgate-Palmolive: Irish Spring Vitamins deodorant soap, debuting now, contains pro-vitamin E to "help protect the skin against environmental stresses," firm says. Targeted to young men concerned with skin care, the "fresh, clean" scented soap is available in a 2.5 oz. trial size and 4 oz. bar in 3-, 6-, 8- and 12-unit packs retailing for $1.99-$5.89. Launch supported with FSIs and TV, print ads designed by Young & Rubicam and breaking in March. Irish Spring Vitamins is brand's first new soap since 1999 debut of Irish Spring Aloe, which was supported by $3.1 mil. in advertising in the first six months of 2001, according to data from New York-based CMR...