Old Spice Refreshment Towels, High Endurance Extensions To Launch
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble's attempts at rejuvenating its Old Spice men's grooming brand will continue in late February with the launch of OldSpiceCoolContact Refreshment Towels, pre-moistened, lightly scented disposable towels "created to refresh guys anywhere, anytime.
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