Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Clairol: Herbal Essences Natural Volume hair care line expanded with three styling products to offer comprehensive "root to tip" styling system, P&G announces. Weightless Hairspray is a fast-drying, humidity-resistant spray for all hair types, firm claims. Bodifying Foam adds body and thickness to hair, while Body Boosting Gel "boosts volume, texture and control," company adds. Products contain botanicals and organic herbs including chrysanthemum, violet and mallow and feature Herbal Essences' signature fragrance. Available in mass doors nationwide in April, products will retail for $3.49 each. Shampoo, conditioner and root volumizer debuted under the line in 2000 (1"The Rose Sheet" March 6, 2000, Marketing In Brief)...
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Clariol
Herbal Essences Natural Volume boosts hair fullness by increasing thickness of hair strands, the Bristol-Myers Squibb company says. Texturizing Shampoo, Weightless Conditioner and Root Volumizer are infused with natural botanicals such as chrysanthemum, violet, orange blossom and caraway. The shampoo's higher pH level opens the hair cuticle, "allowing special conditioning ingredients to enter," Clariol claims. After use of the conditioner, the hair shaft closes, resulting in a noticeable increase in hair thickness. Root Volumizer is equipped with a special nozzle to allow product delivery to the hair roots. Available in May, the products cost $3.29 apiece
Avon's Women of Earth global scent one of three second half fragrance launches.
AVON FOCUS ON THREE WOMEN's FRAGRANCES IN SECOND HALF begins first with its global fragrance, Women of Earth, and two new U.S. fragrances for women, Rare Rubies and the Fragrance Spot line, all bowing between July and October. The fragrances will be available through Avon's Campaign brochures and its sales representatives nationwide. Avon's only global fragrance in 1998, Women of Earth, is positioned to women of all ages and designed to "celebrate the unifying spirit of women worldwide" by "transcending cultural and geographic barriers," according to the company.
Avon hoping to strike Rare Gold with September fragrance launch.
AVON PROSPECTING FOR RARE GOLD WITH "CLASSIC" WOMEN'S SCENT scheduled to debut in September in the U.S., Canada and Europe. The floral fragrance will be presented as a return to "timeless elegance" to mirror the current trend in women's clothing fashion, the company said.