Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
P&G/Wrigley gum ads: Orbit White gum supported with ads breaking this month, Wm. Wrigley Jr. Company says. Gum, which began shipping in the fourth quarter under a partnership between Procter &Gamble and Wrigley, contains Crest's Dual Action Whitening technology, which is advertised on packaging. Product comes in spearmint and peppermint flavors. Wrigley manufactures and markets the gum, while P&G is helping expand distribution from checkout aisles to the dental care sections of stores. P&G announced partnership in August (1"The Rose Sheet" Aug. 13, 2001, p. 8)...
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Marketing In Brief
Bioré: Beyond Smooth Daily Moisturizer for face combines moisturizer plus shave minimizing benefits, Andrew Jergens says. Item contains ginger root extract, which "makes hair softer, finer and less noticeable," firm claims. Product will bow in food, drug and mass outlets in March and will retail in 4 oz. bottle for $6.99. Positioning is similar to that used in Jergens Naturally Smooth Shave Minimizing Moisturizer, which debuted last year (1"The Rose Sheet" May 21, 2001, p. 11). Beyond Smooth is first Bioré product to feature new packaging, which will be color-coded with blue, purple, pink and aqua to identify skin types. Packaging will communicate product benefits and feature larger logo, firm says. Bioré's previous packaging has remained unchanged since line launched in 1997 (2"The Rose Sheet" March 17, 1997, p. 3)...