Olay Daily Facials Reformulated With BHAs For Enhanced Exfoliation
This article was originally published in The Rose Sheet
Executive Summary
Olay Daily Facials will be reformulated in June to include beta hydroxy acids in an effort to augment the product's "salon facial experience," Olay Marketing Director Michael Kuremsky said in an interview at the CTFA annual meeting
You may also be interested in...
St. Ives Daily Cleansing Cloths Launching With TV, Print Ads
Alberto-Culver will promote the exfoliating benefits of its new St. Ives cleansing cloths as a point of difference with other facial cloths in the market, according to VP-Skin Care Jim Gonedes
St. Ives Daily Cleansing Cloths Launching With TV, Print Ads
Alberto-Culver will promote the exfoliating benefits of its new St. Ives cleansing cloths as a point of difference with other facial cloths in the market, according to VP-Skin Care Jim Gonedes
Olay Daily Facials Dry Cleansing Cloths Offer Speed, Convenience - P&G
Olay Daily Facials Cleansing Cloths offer a "simple, streamlined approach" to skin care by providing deep cleansing, exfoliating, conditioning benefits and removal of waterproof makeup in a single step, Olay Marketing Director Michael Kuremsky said.