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P&G Will Top Max Factor Lipfinity With Shimmer Finish

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble is extending its Max Factor Lipfinity franchise with the introduction of Shimmer Finish Moisturizing Top Coat, a gloss developed for use in combination with the Lipfinity semi-permanent lipstick, Global Cosmetics Marketing Manager Anne Martin said in an interview at the CTFA annual meeting

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