Prestige Brands Gets Active With Prell Formulas, Repackaging
This article was originally published in The Rose Sheet
Executive Summary
Prell Active Frequent Use Shampoo is debuting now in mass market doors to meet the needs of active consumers who wash their hair more than once a day, Prestige Brands said
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Prell
Procter & Gamble sells hair care line to Prestige Brands, a newly-formed consumer products firm. The Bonita Springs, Fla.-based company's Nov. 1 acquisition marks its "first of a number of anticipated acquisitions," Prestige Brands says. P&G has been looking for a buyer for the underperforming brand since May (1"The Rose Sheet" May 10, In Brief). In 1998, Prell represented less than 1% of P&G's global beauty business. Details of the deal were not disclosed
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