Kenzo Pour Homme Revitalization To Strengthen Brand Recognition
This article was originally published in The Rose Sheet
Executive Summary
Givenchy will relaunch Kenzo Pour Homme men's fragrance in September as the first step in an entire brand repackaging initiative to modernize and streamline the image of the brand, the LVMH division said
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Givenchy is relaunching Kenzo Parfum d'Eté and Jungle Elephant fragrances in 2003 to better align them with Flower by Kenzo, the LVMH division said
Kenzo Fragrance Repositioning Builds On Strength Of Flower
Givenchy is relaunching Kenzo Parfum d'Eté and Jungle Elephant fragrances in 2003 to better align them with Flower by Kenzo, the LVMH division said
Parfums Givenchy
Kenzo Flower to launch in limited domestic distribution at Bloomingdale's in New York City and Nordstrom stores nationwide this fall. "Powdery, floral" fragrance is composed of three accords: "vibrant, floral" top note featuring wild hawthorn and parma violet, "feminine" secondary accord of vanilla and opopanax; and final note of hedione and cyclosal. Flower, which launched in Europe in 2000, will be available in 30 mL ($50), 50 mL ($60) and 100 mL ($80) sizes. Givenchy has hopes new scent, along with popular Michael by Michael Kors and forthcoming Marc Jacobs signature scents, will attain top ranking in their limited distribution this fall ("The Rose Sheet," May 7, p. 3)