Schick Xtreme 3 Targets “Mega-Brand” Status, Adds Triple-Blade Refillable
This article was originally published in The Rose Sheet
Executive Summary
Schick is introducing its first triple-blade refillable razor and adding two new disposable razors to its portfolio to create an Xtreme 3 "mega-brand," Brand Manager Amy Waananen said
You may also be interested in...
BiC Triple Blade Disposable Razor Entry Is Value Alternative
BiC will introduce Comfort 3, the brand's first triple blade disposable razor, as a value-priced alternative for consumers who want triple blade technology without the premium price, Marketing Director Tamar Bernbaum said
BiC Triple Blade Disposable Razor Entry Is Value Alternative
BiC will introduce Comfort 3, the brand's first triple blade disposable razor, as a value-priced alternative for consumers who want triple blade technology without the premium price, Marketing Director Tamar Bernbaum said
Gillette Takes Premium-Price Approach To Disposables With Sensor 3
Gillette will introduce a disposable razor under the Sensor brand this spring at more than twice the retail price per razor of its comparable disposable brands