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Wrigley Eclipse Flash Strips Look To Challenge Listerine PocketPaks

This article was originally published in The Rose Sheet

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Executive Summary

Wm. Wrigley Jr. Company will attempt to erode Pfizer Consumer Healthcare's market share in the portable oral care category with the introduction of Eclipse Flash Strips during the third quarter

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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