Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
MAC: Sheertone Blush, debuting in August, is "sheer-on micro-refined powder in a compact," Estee Lauder division says. Available in seven shades including Pink Swoon, Coygirl, Peaches and Gingerly, blush will cost $16 each. Lustre Lipstick, which launched in June, offers 14 "demi-sheer" shades that offer "wet-look shine." Shades include Plumful, Lovelorn and Syrup, which retail for $14 apiece. Bloomin' Lashes and Sleek Chic color collections also are rolling out in July and August, respectively...
You may also be interested in...
Wella Yardley North America Acquisition To Globalize Brand
Wella's acquisition of Yardley of London's North American business from New York City-based Wasserstein & Co. may give the company an opportunity to introduce its European stable of upscale Yardley offerings to the U.S. market, Yardley said
Revlon High Dimension Hair Color To Be Supported By TV, Print Ads
Revlon High Dimension hair color line, debuting in August, will be supported by a TV and print ad campaign developed by Kirshenbaum Bond & Partners (New York City), Revlon said. Ads will break in late summer.
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program