Clarins Men Debut Will Be Supported By Sampling, Trial Kits
This article was originally published in The Rose Sheet
Executive Summary
Clarins will promote the launch of its first men's skin care line with more than 400,000 samples at launch, VP-Marketing Caroline Pieper-Vogt said
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It will take "one key blockbuster player" to come in at the mass level to galvanize men's personal care, according to Stephan Kanlian, chair of the master's degree program in cosmetics and fragrance marketing and management at the Fashion Institute of Technology in New York
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