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Vaseline Intensive Care Enters Hand/Nail Care With Healthy Hand Essentials

This article was originally published in The Rose Sheet

Executive Summary

Unilever is promoting the launch of Vaseline Intensive Care Healthy Hand Essentials with TV and print advertising beginning this fall. The specialty moisturizing lotion for hands and nails began arriving in stores in July

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Vaseline Healthy Body: Unilever is supporting new Vaseline Intensive Care Healthy Body Complexion Moisturizing Lotion with 30-second TV spots airing now. Ads highlight product benefits of evening out skin tone and improving texture, company maintains. Healthy Body contains alpha hydroxy and vitamins A, E to provide body with "the same kind of care you give your face," Unilever says. Available now, Healthy Body costs roughly $3.29 and $5.99 for 7.4 oz. and 17.4 oz. bottles, respectively. Vaseline Intensive Care Healthy Hand Essentials debuted in July (1"The Rose Sheet" Sept. 30, 2002, p. 4)...

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