Estee Lauder Holiday Media Blitz Aims To Drive Fragrance Sales
This article was originally published in The Rose Sheet
Executive Summary
Estee Lauder is boosting broadcast media coverage and promotional programs for its top three fragrance brands by 30% during the holiday season to drive sales, President and CEO Fred Langhammer said during the firm's 1first quarter sales and earnings release Oct. 29
You may also be interested in...
Clinique Accelerates Innovation Behind Stop Signs
Clinique is introducing Advanced Stop Signs Age Defending Serum in August as the anti-aging product's next generation. The Advanced product features an upgraded formula, new packaging and an improved marketing message, Clinique said
Marketing In Brief
Olay: Total Effects Night Firming Cream will debut exclusively on Olay.com in July before rolling out to retail stores later in the summer, Procter & Gamble states. Night Firming Cream is latest extension to Olay Total Effects anti-aging collection and is formulated with Olay's highest concentration of VitaNiacin, a proprietary complex of vitamins B3, E and provitamin B5, according to P&G. Night Firming addition improves signs of aging within five days and "goes on to fight seven signs of aging," firm claims. Total Effects Age-Defying Moisturizer debuted in 2000 (1"The Rose Sheet" Feb. 7, 2000, p. 4)...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program