Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Kérastase: L'Oréal Professional division introduces Kérastase Elasto-Curl with Hydra-Elastic Complex to "restore vitality and elasticity to dry, curly hair," firm maintains. Patented complex contains glycerol for conditioning, softness and curl definition; silicone derivatives for frizz control, lightness, shine and smoothness; and amphoteric polymers for added suppleness and curl definition, L'Oréal claims. Available now, line comprises Bain Elasto-Curl shampoo ($17), Soin Elasto-Curl treatment ($26), Elasto-Curl Mousse ($20) and Elasto-Curl Crème ($20)...
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Natural Products Expo East In Brief
Avalon Organics: Petaluma, Calif. firm is rolling out reformulated versions of its personal care products over the next year developed without ingredients such as parabens, synthetic fragrances, artificial colors and "proven harmful" chemicals, company announces at Natural Products Expo East in Washington, D.C. Oct. 14-17. Relaunch is consistent with its "Consciousness in Cosmetics" principle, a commitment to produce new and reformulated products that are pure and safe, while expanding the efficacy and benefits of natural body care, Avalon says. Bath and body range will be the first to undergo reformulation, with products expected to be in stores by the end of the year. Additionally, Avalon Organics is launching Scalp Treatment Tea Tree shampoo and conditioner and an Aloe unscented body lotion enriched with beta glucan and certified organic plant oils...
Natural Products Expo East In Brief
Avalon Organics: Petaluma, Calif. firm is rolling out reformulated versions of its personal care products over the next year developed without ingredients such as parabens, synthetic fragrances, artificial colors and "proven harmful" chemicals, company announces at Natural Products Expo East in Washington, D.C. Oct. 14-17. Relaunch is consistent with its "Consciousness in Cosmetics" principle, a commitment to produce new and reformulated products that are pure and safe, while expanding the efficacy and benefits of natural body care, Avalon says. Bath and body range will be the first to undergo reformulation, with products expected to be in stores by the end of the year. Additionally, Avalon Organics is launching Scalp Treatment Tea Tree shampoo and conditioner and an Aloe unscented body lotion enriched with beta glucan and certified organic plant oils...
Honeybee Gardens
Color Balm Naturals lipsticks are 100% natural and "appeal to women of all ages and ethnicity," the Morgantown, Penn.-based company says. Lipsticks contain various oils including evening primrose, kukuinut, macadamia, jojoba and shea butter from Africa's Karite tree. The 16 lipstick colors also contain vitamin E, aloe vera and vegetable oils from rosemary, wheat grains, coconut and gardenia. Held together in a base of beeswax and natural pigments, the lipsticks "won't rub off" and are available in "earthy" colors as well as reds and blue-purple hues. Housed in "sturdy" tubes, the lipsticks retail for 6.99 each in select natural food stores nationwide