La Prairie Skin Care Entry Promises Radiance At A High Price
This article was originally published in The Rose Sheet
Executive Summary
La Prairie Cellular Radiance Cream, launching in Januray, claims to transform aging skin using cellular technology, and carries a hefty price tag at $500 for a 50 mL jar
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Marketing In Brief
La Prairie: Cellular Treatment Rose Illusion, launching in February, contains a silicon technology that plumps the surface of the skin to help fill lines and wrinkles, while rose-colored optical diffusers help minimize imperfections, the Beiersdorf division claims. Developed for use on the entire face or as a spot treatment around the sensitive eye area, Rose Illusion also contains glycerin and hyaluronic acid to hydrate skin. Treatment will retail for $100. Firm also launching Cellular Radiance Cream in January (1"The Rose Sheet" Dec. 9, 2002, p. 6)...
Marketing In Brief
La Prairie: Cellular Treatment Rose Illusion, launching in February, contains a silicon technology that plumps the surface of the skin to help fill lines and wrinkles, while rose-colored optical diffusers help minimize imperfections, the Beiersdorf division claims. Developed for use on the entire face or as a spot treatment around the sensitive eye area, Rose Illusion also contains glycerin and hyaluronic acid to hydrate skin. Treatment will retail for $100. Firm also launching Cellular Radiance Cream in January (1"The Rose Sheet" Dec. 9, 2002, p. 6)...
La Praire Cellular Moisturizers Complement Existing Anti-Aging Lineup
La Praire will introduce two anti-aging moisturizers in January that can be used with the firm's recently launched Cellular De-Ager serums, the Swiss skin care company said