Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
La Prairie: Cellular Treatment Rose Illusion, launching in February, contains a silicon technology that plumps the surface of the skin to help fill lines and wrinkles, while rose-colored optical diffusers help minimize imperfections, the Beiersdorf division claims. Developed for use on the entire face or as a spot treatment around the sensitive eye area, Rose Illusion also contains glycerin and hyaluronic acid to hydrate skin. Treatment will retail for $100. Firm also launching Cellular Radiance Cream in January (1"The Rose Sheet" Dec. 9, 2002, p. 6)...
|
La Prairie: Cellular Treatment Rose Illusion, launching in February, contains a silicon technology that plumps the surface of the skin to help fill lines and wrinkles, while rose-colored optical diffusers help minimize imperfections, the Beiersdorf division claims. Developed for use on the entire face or as a spot treatment around the sensitive eye area, Rose Illusion also contains glycerin and hyaluronic acid to hydrate skin. Treatment will retail for $100. Firm also launching Cellular Radiance Cream in January (1 (Also see "La Prairie Skin Care Entry Promises Radiance At A High Price" - HBW Insight, 9 Dec, 2002.), p. 6).... Bobbi Brown: Lathering Tube Soap and Vitamin Enriched Cream are latest additions to Bobbi Brown Skincare. Tube Soap ($22 for 125 mL) is vegetable-derived soap cleanser that contains coconut extract derivative to remove makeup and dirt and apricot oil to hydrate skin, as well as a blend of squalane, evening primrose, wheat germ and sweet almond oils. Vitamin Enriched Cream ($42 for 50 mL) is lightweight balm moisturizer formulated with shea butter, carrot extract and vitamins A, C and E. Items will bow in March.... Orlane: B21 Bio-Energic Reconditioning Cream Hands and Nails diminishes visible signs of aging by smoothing skin and reducing and preventing pigmentation irregularities, Parisian firm says. Cream contains Biowhite complex, a combination of saxifrage and extracts of blackcurrant bush, scutellaria root and grape juice to prevent age spots, Orlane claims. Structurine promotes skin-rebuilding action while B21 Bio-Energic Plant Complex improves skin tone and reinforces the epidermis, the firm claims. Packaged in a 2.5 oz. tube, cream will retail for $50.... Sebastian: Wella division expands Shaper salon hair care line with two new products in January, company announces. Blow Out Thermal Body Boost is "body enhancing lotion activated by heat to infuse nourishing proteins into the hair," firm claims. Iron Works Hot Tools Protecting Spray is lightweight mist that prevents dehydration and controls humidity while adding natural shine. Bowing in salons in January, products will cost $11.95 each. Sebastian launched a complete Shaper hair care range in September as an extension of its top-selling Shaper hairspray (2 (Also see "Sebastian Marketing Efforts Shape Up With Celebrity Hair Stylists" - HBW Insight, 17 Jun, 2002.), p. 5).... Clairol Professional: Print ads, running in 10 salon industry trade magazines, promote Clairol Professional's new artistry positioning, Procter & Gamble division says. Donning the tagline "a stroke of color genius," ads feature bold images and familiar tools of the trade, company says. Developed by agency Wunderman New York, ads are contrast to traditional industry ads since they feature no models in an effort to leave "more to the artists' imagination," company says. Campaign was developed after nine months of research conducted with hundreds of stylists nationwide, company adds.... |