Helen Of Troy Developing Sea Breeze, Vitalis Extensions, Ads
This article was originally published in The Rose Sheet
Executive Summary
Helen of Troy is looking at product extensions and new advertising for Sea Breeze and Vitalis this year as it develops the six Clairol brands acquired from Procter & Gamble last fall, company Chairman, CEO and President Gerald Rubin said during a 1sales and earnings presentation Jan. 9
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