Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Gillette for women: Venus Passion shaving system will be promoted with print, TV ad campaign launching in May. Passion expands Venus offerings with pink, translucent design, Gillette says. Bowing in March as one way to "keep women's interest" in the Venus razor brand, Venus Passion features refillable razor, storage compact and additional razor cartridge and will retail for $7.99-$8.99. Item will be available in food, drug and mass retail doors nationwide. Gillette launched Crystal Clear Venus in April (1"The Rose Sheet" Dec. 10, 2001, Marketing In Brief)...
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Marketing In Brief
Lancôme: Resolution Wrinkle Concentrate is formulated with "an ultra-concentrated form" of D-Contraxol and Resystane to significantly reduce wrinkles and derma-creases, L'Oréal division claims. Product tones and strengthens within four weeks, according to the firm. Resolution Wrinkle Concentrate can be used under moisturizer or eye cream, Lancôme adds. Concentrate joins Resolution D-Contraxol Intensive Anti-Wrinkle Treatment Dermo-Crease Reducer, which launched in March 2003 (1"The Rose Sheet" Jan. 20, 2003, Marketing In Brief). On counter in November, Resolution Wrinkle Concentrate will cost $68...
Marketing In Brief
Lancôme: Resolution Wrinkle Concentrate is formulated with "an ultra-concentrated form" of D-Contraxol and Resystane to significantly reduce wrinkles and derma-creases, L'Oréal division claims. Product tones and strengthens within four weeks, according to the firm. Resolution Wrinkle Concentrate can be used under moisturizer or eye cream, Lancôme adds. Concentrate joins Resolution D-Contraxol Intensive Anti-Wrinkle Treatment Dermo-Crease Reducer, which launched in March 2003 (1"The Rose Sheet" Jan. 20, 2003, Marketing In Brief). On counter in November, Resolution Wrinkle Concentrate will cost $68...
L’Oréal Dermo-Expertise Wrinkle De-Crease Bows As Premium Mass Offering
L'Oréal will launch Dermo-Expertise Wrinkle De-Crease in July as a mass market counterpart to Lancôme Résolution D-Contraxol, the company said. The product was presented during the National Association of Chain Drug Stores Marketplace meeting in San Diego June 7-10