Beiersdorf Goal For Nivea Includes 250 Market-Leading Positions By 2006
This article was originally published in The Rose Sheet
Executive Summary
Beiersdorf's expansion plans for Nivea call for capturing 250 market-leading positions worldwide by 2006, the German firm said in its Feb. 5 1year-end sales release
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Beiersdorf sales
Nivea generated $2.75 bil. (€1=$1.06) in 2002, fueling 7.2% gain in Beiersdorf's Cosmed division, German company announces in 1preliminary 2002 sales and earnings release Jan. 15. Cosmed division sales reached $3.35 bil., and earnings before interest and taxes increased approximately 13%, Beiersdorf says. Consolidated sales increased 4.4% to $5.02 bil., and after tax profit was $303.5 mil., an increase of approximately 23.7%. Endorsement of the financial statement by a supervisory board is scheduled for mid March, and Beiersdorf's annual press conference will be held April 2...
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