Aramis signs Agassi
This article was originally published in The Rose Sheet
Executive Summary
Estee Lauder's Aramis division signs tennis star Andre Agassi as spokesperson for a new fragrance launching in September, company announces Feb. 20. As part of the multi-year deal, Agassi will appear in print ads for the fragrance and make personal appearances, Lauder says. Additionally, the Aramis and Designer Fragrances Division will become the lead corporate sponsor of the Andre Agassi Charitable Foundation, which assists underprivileged children...
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