Estee Lauder spokesmodel
This article was originally published in The Rose Sheet
Executive Summary
Ethiopian model Liya Kebede signed as new face for the Estee Lauder brand, company announces March 14. New ad campaign featuring Kebede represents "key component of the brand renewal effort" undertaken last year, firm states. Lauder most recently signed spokesmodel Carolyn Murphy in 2001 as part of the brand's effort to attract younger customers (1"The Rose Sheet" Sept. 10, 2001, p. 3). Company also announces it has renewed spokesmodel Elizabeth Hurley's contract, marking her ninth year representing the brand. Hurley will appear in new ad campaign for Intuition, breaking in April beauty, lifestyle and fashion books...
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