Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Aquafresh Extreme Clean: Sodium fluoride toothpaste with "micro-active foaming action" is reaching shelves this month, GlaxoSmithKline says. Although ad plans have not been finalized, April 6 FSI claims Extreme Clean "now does more than remove stains" and notes "the protective shield prevents new stains to keep teeth whiter!" Toothpaste comes in citrus-mint flavor, features distinct packaging to differentiate Extreme Clean from other Aquafresh products, GSK adds...
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