Gary Farn Stages Ferragamo Subtil Launch With Sampling Splash
This article was originally published in The Rose Sheet
Executive Summary
The introduction of Salvatore Ferragamo Parfum Subtil for women and Subtil Pour Homme fragrances in Saks Fifth Avenue will be supported with an extensive sampling campaign throughout the spring, distributor Gary Farn said
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Salvatore Ferragamo Pour Homme Will Make 25 Mil. Impressions In 1999
The September introduction of Parfums Ferragamo's first men's scent, Salvatore Ferragamo Pour Homme, will be backed by 25 mil. impressions, the company said. The scent will roll out exclusively to Saks Fifth Avenue in September and then launch at Neiman Marcus, Nordstrom and Bloomingdale's in October for a total of 400 doors by the end of the year.
Salvatore Ferragamo Pour Femme launching in 400 prestige doors this autumn.
SALVATORE FERRAGAMO POUR FEMME DEBUTING IN 400 DOORS, marking the largest one-time launch for the designer's U.S. distributor, Fragrances Exclusive. Salvatore Ferragamo's women's fragrance will bow in September in 90 select doors, including Ferragamo fashion boutiques, Neiman Marcus, Saks Fifth Avenue and Nordstrom. During October, the fragrance will roll out to an additional 300-plus doors in department stores such as Dayton Hudson, Marshall Fields, Dillard's and Macy's. Fragrances Exclusive's most recent launch was for Bulgari Eau Fraiche, which debuted in 300 prestige doors in 1997.