Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Avon: Double Impact Lipcolor contains Flexi-Smooth technology for a long-wearing finish, and provides twice the color of regular lipsticks, direct-seller claims. Lipstick will be supported with print ads breaking in August books including Vogue, Glamour, Lucky, Self, Honey and Marie Claire, Avon says. Ad carries the tagline, "Double the Color. Double the impact." Double Impact will be available in 20 shades in beige/brown, coral/red, mauve/berry and pink/rose hues, and will retail at $8...
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Avon: Double Impact Lipcolor contains Flexi-Smooth technology for a long-wearing finish, and provides twice the color of regular lipsticks, direct-seller claims. Lipstick will be supported with print ads breaking in August books including Vogue, Glamour, Lucky, Self, Honey and Marie Claire, Avon says. Ad carries the tagline, "Double the Color. Double the impact." Double Impact will be available in 20 shades in beige/brown, coral/red, mauve/berry and pink/rose hues, and will retail at $8.... Avon hair care: Reformulated Advance Techniques Salon Hair Care line debuts in August with Tri-Keratin complex that works on three dimensions of the hair, Avon says. Advance Techniques range includes 22 shampoo, conditioner and styling products segmented by target result rather than hair type, direct-seller explains. The six-system segments include Daily Results, Curly & Chic, Straight & Sleek, Volume & Texture, Color Protection and Keep Clear. Outer packaging is color coded to identify products in the range. Items will cost between $3.49-$4.99. Avon will promote the launch with eight-page brochure insert in upcoming catalog.... Lancôme: Juicy Rouge Lasting Juicy Shine LipColour will be backed with print ads breaking in July books featuring spokesmodel Elizabeth Jagger, L'Oréal division says. An extension of Juicy Tubes Ultra Shiny Lip Gloss, Juicy Rouge contains mirror-like reflecting pigments for "lasting, wet luminescence," Lancôme claims. "High shine emulsifying agents create a gel film to help lips achieve ultimate shine," company adds. Lipstick will be packaged in silver hologram case. Launching in June, Juicy Rouge will be available in 12 shades for $19.50 each. Juicy Tubes lip gloss made its debut last spring as part of Lancôme's permanent line (1 (Also see "Lancôme Makes Younger Consumers A Juicy Offer" - HBW Insight, 14 Jan, 2002.), p. 4).... Neutrogena: Radiance Boost Eye Cream, bowing in June, is being supported with print ads in June issues of Glamour. Ad features close-up of model's face as well as product shot with copy "Brighten your eye area and your whole face lights up." Formula contains antioxidant formula with Protient , an ingredient clinically proven to brighten overall eye area, reduce puffiness and help visibly fade dull under-eye circles, Johnson & Johnson division claims. Product will cost $12.99. Neutrogena Men Power Scrub Deodorant Bar also is debuting in June as the "first and only men's body cleansing bar sealed in a textured washcloth," firm claims. Bar will cost $2.99 for 3.3 oz.... American Crew: Citrus Mint men's grooming products are formulated with certified organic extracts such as citrus, mint, orange, grapefruit, peppermint and spearmint oils to cleanse and gently condition the skin and hair, Colomer division says. Rolling out in June, line features Active Shampoo, Cooling Conditioner and Refreshing Body Wash, and will retail for $8.95-$9.95 each. Citrus Mint range initially will be available in approximately 10,000 salon doors. American Crew is promoting launch with trade ads, in addition to promotions with salons and hair care professionals, firm says.... Lather: All natural skin, hair and body product manufacturer likely will expand department store distribution by three additional Nordstrom doors in California this year, Lather founder and President Emilie Davidson Hoyt predicts. Collection comprising more than 50 products currently is marketed at its own counter in Nordstrom doors in Los Angeles and Las Vegas. Four-year old line also is sold at Henri Bendel and on QVC. Pasadena, Calif.-based firm operates four stand-alone Lather doors in California, including stores in Pasadena and San Jose. Lather, which had sales of about $5 mil. in 2002, also is creating partnerships for hotel distribution.... Mary Quant: British fashion designer enters hair care with Hairline shampoo, conditioner and treatment collection, company says. Lavender-scented products are housed in mod-inspired packaging featuring Mary Quant's trademark daisy logo. Shampoo and conditioner retail for $28, while treatment costs $30. Mary Quant Hairline will be available in September at Henri Bendel, via company Web site. Mary Quant collection features color cosmetics and skin care, which debuted stateside in February.... Kiehl's: Vital Sun Protection line offers "serious skin care preparations" for the face and body, L'Oréal division says. Each product contains Parsol 1789 , octisalate and octocrylene for broad-spectrum sun protection, Kiehl's claims. Five-SKU line comprises lotions and sprays for the face and body, and includes two pediatrician-tested sunscreens appropriate for children, firm says. Each item is housed in signature Kiehl's plastic bottle with a bright blue label featuring yellow and white accents. Vital Sun Protection items are rolling out now and retail between $17.50-$18.50.... |