Colgate/Nestle oral care deal
This article was originally published in The Rose Sheet
Executive Summary
Colgate-Palmolive will obtain wider distribution of its Colgate Dental Gum in confectionery sales channels through an agreement with Nestle announced June 16. Under the arrangement, both firms' sales forces will jointly market the product starting next month. Colgate Dental Gum has entered test markets in Canada, the UK and Ireland in September 2001 (1"The Rose Sheet" Sept. 17, 2001, In Brief). The companies describe the agreement as enabling them to "pursue on a worldwide basis the development, marketing, distribution and sales of a portfolio of portable oral care products...[that] are sold alongside traditional confectionery items, taste good, clean teeth and freshen breath"...
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Colgate-Palmolive
Colgate Dental Gum shipments began Sept. 1 in Canada and UK; gum should be on shelves shortly for test marketing in each country, company says. Flavors include peppermint, menthol and sparkling mint whitening. "It really has oral care benefits that nobody else can offer, has a good taste and...if [it] works in those countries we'll see [it] expand around the world," Colgate CEO Reuben Mark tells analysts during Sept. 5 Prudential Securities "Back-to-School" Consumer Products conference in Boston
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Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.
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Trademarks are registered and published for opposition with the US Patent and Trademark Office and are published weekly in the agency's Official Gazette.