Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Avon gets set for Mark: Among strategic alliances to promote the teen-targeted Mark lineup is agreement with NBC daytime drama "Passions," in which brand will be used in a story line. Character Jessica Bennett will play the first Mark representative in three episodes over a six-week period beginning Aug. 11, the direct-seller says. Atlantic Records also will be used to tap its network of college campuses and local market reps to host listening parties and distribute product samples, Avon adds. Firm has formed additional alliances with makeupalley.com, Beaches Resorts, the American Legacy Foundation and the University of Phoenix. National print and TV ads are breaking now on networks including NBC, MTV and WB. Mark is being distributed through its own teen sales force and "magalog" (1"The Rose Sheet" May 12, 2003, p. 3)...
You may also be interested in...
Avon Makes Its Mark With Teens Through Interactive, Customizable Products
Avon's mark teen portfolio will include 300 beauty products that are customizable, interactive and influenced by young women, Avon Future President Deborah Fine said, unveiling the products at a launch event in Manhattan May 7
Lauder Launching Beyond Paradise Scent With Cinema, Radio, Mall Ads
Estee Lauder's "high sensuality, fantasy" fragrance entry Beyond Paradise will be supported with a marketing campaign expected to reach more than 100 mil. women, VP-Marketing North America Daniel Annese said
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program