Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Rembrandt: New 2-Hour White Kit works in two hours to remove stains and discoloration from teeth, Den-Mat says. Kit can be used in 20 minute intervals with 10 minute breaks, firm notes. System contains two dual barrel syringes, bleaching gel with anti-sensitivity ingredient and Rembrandt Cozy Form mouthguard for $19.99. Product is follow-up to last year's launch of Rembrandt Quick White Disposable Bleaching Kit, which also can be used for 20 minutes, but over a two-week period (1"The Rose Sheet" Sept. 30, 2002, p. 5)...
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