P&G/Clarins deal
This article was originally published in The Rose Sheet
Executive Summary
Clarins Fragrance Group will distribute fragrances under the Valentino label in the U.S. under deal with Procter & Gamble, effective immediately, firms announce. Clarins, which distributes P&G's Jean Patou and Lacoste fragrances in specialty stores, department stores and boutiques, maintains it is well suited to distribute the specialty-door Valentino brand. P&G's Prestige Beaute division recently signed a licensing agreement with the Italian designer Valentino to market the brand's fragrances and beauty products (1"The Rose Sheet" Aug. 4, 2003, In Brief)...
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Procter & Gamble Prestige Beauté, the beauty division's fine fragrance unit, signed a licensing agreement with Italian fashion designer Valentino to market fragrance and beauty products under the designer name effective Aug. 1, company announces July 30. Valentino license has global growth potential, P&G says, noting agreement is in line with corporate strategy to "develop faster-growing, higher margin, more asset efficient businesses with global leadership potential." Valentino brand has feminine, glamorous heritage that will complement P&G's existing fine fragrance portfolio, firm says. Lineup, which currently includes Hugo Boss, Jean Patou and Lacoste, also will be expanded with addition of Wella fragrance brands. Valentino fragrances previously were marketed by Unilever Prestige...
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