Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Lancôme: Aroma Cool Awakening Body Treatment collection replenishes skin with Actipure, a natural extract of hibiscus blossom, as well as essential oils and natural extracts of citrus, jasmine and cedar, L'Oreal division says. Bowing this fall, range features treatment fragrance in 3.3 oz. bottle for $40, as well as moisturizing body milk, which will cost $27 for 6.7 oz. Lancôme launched sister collections Aroma Tonic and Aroma Fit in 1999 and 2001, respectively (1"The Rose Sheet" Jan. 18, 1999, p. 10 and 2"The Rose Sheet" June 18, 2001, p. 4)...
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Lancôme: Aroma Cool Awakening Body Treatment collection replenishes skin with Actipure , a natural extract of hibiscus blossom, as well as essential oils and natural extracts of citrus, jasmine and cedar, L'Oreal division says. Bowing this fall, range features treatment fragrance in 3.3 oz. bottle for $40, as well as moisturizing body milk, which will cost $27 for 6.7 oz. Lancôme launched sister collections Aroma Tonic and Aroma Fit in 1999 and 2001, respectively (1 (Also see "Lancome AromaTonic Is Energizing Treatment For Mind And Body" - HBW Insight, 18 Jan, 1999.) and 2 (Also see "Lancome Exercises Treatment Expansion With AromaFit Debut" - HBW Insight, 18 Jun, 2001.), p. 4).... Guinot: Nutri Neuve Confort is a replenishing gel serum formulated to "attack the nutritional deficiencies which result in tautness, rough flaky texture, dullness, wrinkles and sensitivity to stress and environmental factors," Guinot says. Comprising a complex of vitamins, plant oils and essential oils, gel instantly nourishes and softens skin and also has anti-aging and anti-inflammatory properties, company claims. Product will launch this fall in salons and spas for $54.... Sundari: Ayurvedic skin care company launches body care line based on ancient Indian ingredient gotu kola, an anti-oxidant that firms and lifts dull, tired skin, firm claims. Range features Gotu Kola and Triphala Body Oil for revitalization, Gotu Kola and Lotus Body Oil for delicate hydration and Gotu Kola and Kukui Body Lotion for lush hydration. Packaged in pink or purple bottles, products will cost $24 for 5 oz. Items will be available on Sundari Web site and in select retailers including Barneys New York and Fred Segal. Sundari skin care bowed in 1999 and recently was purchased by India-based firm Marico (3 'The Rose Sheet' March 10, 2003, Marketing In Brief).... Trish McEvoy: Trish body lotion captures the scent of Trish fragrance with a blend of musk, almond flower, white amber, cashmere musk and Indian sandalwood, firm says. Lotion moisturizes skin with essential vitamins and nutrients, Trish McEvoy claims. Debuting now, lotion rolling out to 200 department and specialty store doors including Saks, Neiman Marcus and Henri Bendel for $45.... American Crew: Classic Wax styling wax offers varied levels of control and definition while adding shine and controlling fly-aways, Colomer division says. Bowing in salon doors now, Classic Wax is housed in American Crew's trademark brown tub and will retail for $13.95 for a 3.53 oz. jar and $9.95 for a 1.7 oz. jar.... |