Senetek
This article was originally published in The Rose Sheet
Executive Summary
Skin care ingredient supplier inks licensing deal with Age Advantage Labs to develop Age Eraser crème containing Senetek's patented Kinetin anti-aging compound, firms announce. Product will be marketed to spa, department store and health store doors. "This license takes us another step closer to achieving Senetek's goal of making Kinetin-based skin care available to consumers across the full spectrum of retail channels of distribution," company notes. Other Kinetin licensees include Revlon and The Body Shop. Senetek also markets the Kinetin Plus brand, introduced earlier this year (1"The Rose Sheet" May 26, 2003, In Brief)...