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Dial Turns To Shrek For Monster Sales Next Summer

This article was originally published in The Rose Sheet

Executive Summary

Dial liquid soap for children featuring characters from the upcoming Pixar movie "Shrek2" will launch in Wal-Mart next coinciding with the movie's release, according to CEO Herb Baum

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L'Oréal nine months: Sales for the first nine months of the year were up 6.5% on a like-for-like basis but fell 2.7% to $12.4 bil. (€1=$1.18) on a negative 9.3% currency impact, French beauty manufacturer reports Oct. 22. On a like for like basis professional products sales increased 8.4% to $1.7 bil., while consumer products sales jumped 7.6% to $6.83 bil. Sales of the luxury products division improved 1.9% to $2.86 bil. and sales of the active cosmetics division surged 11.1% to $696.5 mil. Intense program of product launches in fourth quarter is expected to help sales increase 7% for the year, L'Oréal says, confirming double-digit net operational growth for the year...

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Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle

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