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Church & Dwight Will Support Close-Up, Mentadent With Ads In ’04

This article was originally published in The Rose Sheet

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Executive Summary

Church & Dwight will concentrate the bulk of its marketing support for recently acquired Unilever oral care brands behind Close-Up and Mentadent, according to Personal Care and Armkel President Brad Casper

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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