Elizabeth Arden Skinsimple Launch Extends Firm’s Mass Market Foothold
This article was originally published in The Rose Sheet
Executive Summary
Elizabeth Arden is positioning skinsimple, its first mass market skin care range, to compete with brands such as Olay, L'Oréal and Neutrogena, the firm said
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Elizabeth Arden Q3
Skin care sales advanced 20% and color cosmetics sales were up 28% in the third quarter (ended Oct. 25) on the strength of product innovation and new advertising initiatives, Elizabeth Arden reports during Dec. 5 analyst call. Net revenue in Q3 increased 2.1% to $321.3 mil., while earnings were up 3.2% to $38.9 mil. Arden is "optimistic" about sales for the holiday season given positive early indications; sell through for holiday gift sets are already 10% ahead of last year, firm notes. Arden projects top line growth of about 6% and earnings per share growth of about 20% next year...