Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Revlon: ColorStay Stay Natural powder and concealer offer a "flawless finish" that lasts all day, according to Revlon. Available in six shades, powder and concealer will retail for $9.99 and $8.99, respectively. Revlon also is launching New Complexion concealer featuring two coordinated shades in one compact that blend together to match skin tone. Available in four variants, concealer will retail for $9.99. In addition, the New Complexion line will be repackaged to feature modernized bottles with sleek graphics, natural-toned caps and burnished-bronzed compacts, firm says. Revlon also will launch Super Lustrous lip gloss ($6.99), which contains light reflecting color spheres in 10 shades. Revlon Blush range comprises 14 shades in powder, cream and bronzer formulas, which will retail for $9.79 apiece. Products will debut in March...
You may also be interested in...
Clinique Makes Fashion Statement With Colour Surge Lipstick
Clinique Colour Surge Lipstick, which will bow in March, marks the brand's foray into the fashion lipstick segment, the Estee Lauder division said
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle