Olay Moisturinse Creates In-Shower Moisturizing Category At Mass
This article was originally published in The Rose Sheet
Executive Summary
Olay Moisturinse In-Shower Body Lotion works with the humidity and warmth of the shower to moisturize skin after cleansing, according to Procter & Gamble. The product launch, scheduled for July, will create an entirely new category in the U.S. mass market
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