Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Giorgio Armani: Lipstick Mania lip colors contain a Microfil soft contact agent and aqua-blocking system to provide a "perfectly uniform, featherweight layer of color" and continuous moisture, according to the L'Oréal division. New lipsticks come in twelve shades including no. 1 (frosty powder pink), no. 3 (satiny pinky beige), no. 5 (shimmering golden brown) and no. 12 (satiny scarlet). Lipstick Mania will debut in May in the brand's 13-door distribution, which includes Neiman Marcus and Saks Fifth Avenue...
You may also be interested in...
Coty Plans Vigorous Marketing Campaign Behind Adidas Active For Women
Coty will support the launch of adidas active antiperspirants for women with a print and TV ad campaign breaking in May, the company said
Gillette Responds To Competition By Sharpening Its Own Razor Portfolio
Gillette is shoring up its blades and razors portfolio with three new premium entries, which are slated to launch in the next eight months under the Venus, Sensor and Mach3 brands, the company announced
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program