Parlux Signs Paris Hilton To Fragrance Agreement
This article was originally published in The Rose Sheet
Executive Summary
Parlux will make a move into the celebrity fragrance market in November with the launch of a Paris Hilton women's scent, Chairman & CEO Ilia Lekach said. The firm announced it has signed a letter of intent with the hotel heiress May 4
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Just Me By Paris Hilton To Bow As Sophisticated, Engaging Scent
Parlux is expanding its Paris Hilton franchise with the Oct. 1 launch of Just Me by Paris Hilton, the firm announced. A men's counterpart will follow in December, the company added
Just Me By Paris Hilton To Bow As Sophisticated, Engaging Scent
Parlux is expanding its Paris Hilton franchise with the Oct. 1 launch of Just Me by Paris Hilton, the firm announced. A men's counterpart will follow in December, the company added
Fragrance In Brief
Giorgio Armani Parfums: L'Oréal division unveils latest men's scent, Armani Black Code, the first Oriental fragrance for men to launch under the brand. Positioned as "timelessly sensual," elegant and virile, Black Code contains top notes of lemon and bergamot. The heart comprises olive flower and aniseed accords, which dry down to notes of tonka bean and guaiacum wood. Juice is housed in midnight blue cylindrically shaped bottle reminiscent of lapels on an Armani tuxedo, according to the firm. Scent will launch in 2,000 department and specialty store doors in March, ranging in price from $35 for a 30 mL bottle to $60 for a 75 mL. Ancillaries likely will be added later, firm notes. Launch will be supported with print ads breaking in March books including over 50 mil. scented strips and blow-ins, company says. Other Armani fragrances for men include Armani Mania and Acqua di Gio...