Armani Mania For Women Will Debut As Brand’s Signature Scent
This article was originally published in The Rose Sheet
Executive Summary
Giorgio Armani Parfums will support the launch of Armani Mania for women with 25 mil. scent strips and 20 mil.-25 mil. blow-ins in retails catalogs, Director of Marketing Chris Payne said
You may also be interested in...
Armani Sensi To Boost Designer’s Presence In Women’s Fragrances
L'Oréal's designer fragrances division is introducing Giorgio Armani Sensi to expand the brand's presence in the women's fragrance market, the company said. Women's fragrances currently account for only 15% of Armani's fragrance sales, while men's scents represent 85%, according to the firm
Armani Mania Reaches New Heights With Signature Fragrance Debut
Giorgio Armani's Mania will serve as the designer's signature women's scent. The new fragrance, which industry sources expect will generate $35 mil., represents "everything that goes into the Armani woman...who is very elegant, very understated, very timeless, very classic, yet also has a deep sense of passion," Cosmair said.
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program