Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Cacharel: Amor Amor ancillaries feature a "sparkling, fruity, floral" blend targeted to women "looking to incite passion, exude confidence and feel alive with love," according to L'Oréal division. Shower gel and body lotion feature top notes of pink grapefruit, blood orange, sweet mandarin and black currant, while the heart comprises apricot, red rose, jasmine melati flower and lily of the valley. Scent dries down to white musk, cedarwood, sandalwood, tonka bean, vanilla and ambergris accords. Bowing in department stores next month, shower gel retails for $29.50, while body lotion costs $34. Cacharel Amor Amor launched in 2003 (1"The Rose Sheet" May 3, 2004, In Brief)...
|
Cacharel: Amor Amor ancillaries feature a "sparkling, fruity, floral" blend targeted to women "looking to incite passion, exude confidence and feel alive with love," according to L'Oréal division. Shower gel and body lotion feature top notes of pink grapefruit, blood orange, sweet mandarin and black currant, while the heart comprises apricot, red rose, jasmine melati flower and lily of the valley. Scent dries down to white musk, cedarwood, sandalwood, tonka bean, vanilla and ambergris accords. Bowing in department stores next month, shower gel retails for $29.50, while body lotion costs $34. Cacharel Amor Amor launched in 2003 (1 'The Rose Sheet' May 3, 2004, In Brief).... Bond No. 9: Fragrance company will launch Central Park , the latest of its New York City-themed scents, July 1. Central Park opens to notes of basil verbena, mandarin leaf, bergamot and lime blossom, which blend to a heart of Bulgarian rose, muguet and water jasmine accords. Drydown features blue cedar, balsa wood, cashmere musk and patchouli. The fragrance will retail in a 3.4 oz. bottle for $178, and can also be purchased by the ounce for $45. The firm said it plans to launch several other scents later this year including Little Italy and Wall Street (2 (Also see "Bond No. 9 Energizes Fragrance Line With Eau De New York" - HBW Insight, 19 Jan, 2004.), p. 10).... Bourjois: Effet 3D Lip Gloss collection is being revamped with 18 new shades rolling out in July, French firm says. Originally launched in March 1999, Effet 3D delivers volume and shine in three dimensions, according to Bourjois. Glosses are divided into five color families - pinks, oranges, beiges, violets and clears - and will be available in shades such as Rose Idyllic and Framboise Energetic for $15 apiece. Firm also is introducing Betseyville summer color collection, a range of warm, golden shades developed in collaboration with fashion designer Betsey Johnson. Debuting in July, range includes Pastel Teint powder ($17) in Cuivre, Suivez Mon Regard eyeshadow ($16) in Or Scintillant and Effet 3D Lip Shine in Miel Acrobatic and Flamme Optic.... L'anza: Magic Bullet Hair Healer repairs hair from within and provides the top five qualities sought by consumers and stylists from a healing hair product, including healthy hair, shine, color retention, less frizz and volume, according to the firm. Formulated with L'anza's Keratin Bond System, treatment contains meadowfoam flower seeds to heal damage, hyaluronic acid to moisturize, algae extract to add silkiness and allantoin to increase softness. Magic Bullet Hair Healer will debut in salons in June for $16.... |