Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Mark: Avon signs four strategic marketing alliances to increase the scope of its mark teen makeup collection as a "multi-faceted, lifestyle brand," company announces. Efforts include distribution of more than 2 mil. mark magalogs in Loews Cineplex Entertainment theaters in 10 U.S. cities such as New York, Chicago and Boston by the end of 2004, firm notes. Avon and Loews also will offer incentives for mark sales reps, including annual movie passes and ticket offers. Another alliance with Nextel Communications will involve offering "mark minutes," or bonus minutes, each month to mark sales reps. Avon also signed deals with New Line Cinema to promote movie trailers on the mark Web site and MTV to feature the music network's fitness videos in the Q4 magalog...