Colgate Commercial Spending Drives Q2 Volume Growth In U.S.
This article was originally published in The Rose Sheet
Executive Summary
Colgate second quarter volume sales grew 4.3% in North America and 5.2% in the U.S. excluding Simply White gel, demonstrating encouraging momentum driven by renewed focus and increases in commercial support behind core businesses, VP-Investor Relations Bina Thompson stated during an earnings call July 21
You may also be interested in...
Marketing In Brief
Mark: Avon signs four strategic marketing alliances to increase the scope of its mark teen makeup collection as a "multi-faceted, lifestyle brand," company announces. Efforts include distribution of more than 2 mil. mark magalogs in Loews Cineplex Entertainment theaters in 10 U.S. cities such as New York, Chicago and Boston by the end of 2004, firm notes. Avon and Loews also will offer incentives for mark sales reps, including annual movie passes and ticket offers. Another alliance with Nextel Communications will involve offering "mark minutes," or bonus minutes, each month to mark sales reps. Avon also signed deals with New Line Cinema to promote movie trailers on the mark Web site and MTV to feature the music network's fitness videos in the Q4 magalog...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle