The Body Shop Redesigns Web Site To Target Women Ages 25-44
This article was originally published in The Rose Sheet
Executive Summary
The Body Shop is seeking to attract women ages 25-44 and grow awareness of the brand by launching a redesigned Web site, the firm announced. The new site was unveiled Sept. 14
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The Body Shop Rolls Out New Store Format, Repackaged Products
The Body Shop is rolling out a new store design and product packaging concept to modernize the brand, the British company announced. The firm will launch the redesigned store format in 250 locations this year following a successful eight-door test phase, The Body Shop added
The Body Shop Rolls Out New Store Format, Repackaged Products
The Body Shop is rolling out a new store design and product packaging concept to modernize the brand, the British company announced. The firm will launch the redesigned store format in 250 locations this year following a successful eight-door test phase, The Body Shop added
Marketing In Brief
Benefit: Black Orchid fall color collection comprises "intriguing" eyeshadow duos in Fate Made Me Do It (lavender and granite) and I Pretend Not To Notice (lilac and orchid) for "high drama eyes," LVMH division says. Collection also includes It Was the Perfect Alibi highlighting cream duo featuring cameo cream and pearled alabaster shades. Lip creams in It Was Just a Matter of Time (shimmering mocha) and If Only I Had Known (shimmering mauve) round out the collection, which will be on counter in August. Items will retail for $18 apiece...