Playtex Turns To Former Remington CEO DeFeo To Recharge Growth
This article was originally published in The Rose Sheet
Executive Summary
Playtex Products' incoming President and CEO Neil DeFeo will be charged with turning around the struggling consumer products business, which has recently started showing some signs of recovery
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Playtex management
Kris Kelley to exec VP and chief financial officer, effective immediately, firm announces. Kelley joined Playtex in October as SVP-Finance from Remington Products Company, where he most recently served as VP of finance and controller, Playtex notes. Kelley will report to CEO Neil DeFeo, who also recently joined the firm from Remington (1"The Rose Sheet" Oct. 11, 2004, p. 8). Succeeding Glenn Forbes, who stepped down as director and CFO and plans to retire at the end of the year, Kelley will participate in the development of Playex' growth strategy, which will be unveiled in the first quarter of 2005, firm says...
Playtex management
Kris Kelley to exec VP and chief financial officer, effective immediately, firm announces. Kelley joined Playtex in October as SVP-Finance from Remington Products Company, where he most recently served as VP of finance and controller, Playtex notes. Kelley will report to CEO Neil DeFeo, who also recently joined the firm from Remington (1"The Rose Sheet" Oct. 11, 2004, p. 8). Succeeding Glenn Forbes, who stepped down as director and CFO and plans to retire at the end of the year, Kelley will participate in the development of Playex' growth strategy, which will be unveiled in the first quarter of 2005, firm says...
Playtex CEO DeFeo Aims To Accelerate Leading Brand Growth
Playtex' new President and CEO Neil DeFeo said his initial plans for establishing consistent sales and earnings growth at the consumer products firm call for accelerating leading brand growth through innovation and increased marketing