Limited Brands Unveils CO Bigelow, Bendel Stores As Beauty Tests
This article was originally published in The Rose Sheet
Executive Summary
Limited Brands unveiled a new CO Bigelow apothecary concept and a Henri Bendel extension, both of which could become national retail chains, in the Easton Town Center in Columbus, Ohio during its Annual Investor Update meeting Oct. 19-20
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Limited Brands
CO Bigelow apothecary concept may be expanded in the next several years in light of early signs that test location in Columbus, Ohio is becoming a "significant" success, Limited Brands Chief Operating Officer Len Schlesinger reports during SG Cowen Consumer Conference Jan. 12. Firm currently is reviewing potential expansion plans. Henri Bendel extension in Columbus, as well as the existing New York City store, also are receiving positive customer response, and the company is assessing optimal merchandising assortment for possible expansion, Schlesinger adds. Firm unveiled the CO Bigelow and Henri Bendel concepts in October as part of an experimental retail chain strategy (1"The Rose Sheet" Oct. 25, 2004, p. 3)...