Natural Products Expo East In Brief
This article was originally published in The Rose Sheet
Executive Summary
Avalon Organics: Petaluma, Calif. firm is rolling out reformulated versions of its personal care products over the next year developed without ingredients such as parabens, synthetic fragrances, artificial colors and "proven harmful" chemicals, company announces at Natural Products Expo East in Washington, D.C. Oct. 14-17. Relaunch is consistent with its "Consciousness in Cosmetics" principle, a commitment to produce new and reformulated products that are pure and safe, while expanding the efficacy and benefits of natural body care, Avalon says. Bath and body range will be the first to undergo reformulation, with products expected to be in stores by the end of the year. Additionally, Avalon Organics is launching Scalp Treatment Tea Tree shampoo and conditioner and an Aloe unscented body lotion enriched with beta glucan and certified organic plant oils...
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Organic labeling
Organic Consumers Association alleges "70% organic" claims used in print ads for Avalon Organics personal care products are misleading since Avalon includes hydrosols, or non-plant water derived from steaming botanicals, as organic content. OCA claims inclusion of hydrosols is a widespread problem in the natural products industry because companies seek to add the ingredients to meet the 70% organic labeling standard established by the California Organic Products Act of 2003 (1"The Rose Sheet" Oct. 14, 2002, p. 3). Avalon currently is phasing out product packaging featuring 70% organic claims as the firm relaunches its personal care products in line with a new "Consciousness in Cosmetics" principle (2"The Rose Sheet" Oct. 25, 2004, p. 8). OCA also contends that companies who use "organic" in brand names, such as Avalon Organics and Nature's Gate Organics mislead customers, who interpret the labels literally...
Organic labeling
Organic Consumers Association alleges "70% organic" claims used in print ads for Avalon Organics personal care products are misleading since Avalon includes hydrosols, or non-plant water derived from steaming botanicals, as organic content. OCA claims inclusion of hydrosols is a widespread problem in the natural products industry because companies seek to add the ingredients to meet the 70% organic labeling standard established by the California Organic Products Act of 2003 (1"The Rose Sheet" Oct. 14, 2002, p. 3). Avalon currently is phasing out product packaging featuring 70% organic claims as the firm relaunches its personal care products in line with a new "Consciousness in Cosmetics" principle (2"The Rose Sheet" Oct. 25, 2004, p. 8). OCA also contends that companies who use "organic" in brand names, such as Avalon Organics and Nature's Gate Organics mislead customers, who interpret the labels literally...
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