BeautyBank Good Skin Looks To Cash In On At-Home Peel Market
This article was originally published in The Rose Sheet
Executive Summary
Estee Lauder's BeautyBank division is aiming to tap into the growing market for at-home facial peel products with the launch of Good Skin All Bright Facial Peel Pads, the company said
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Estee Lauder's BeautyBank division is aiming to tap into the growing market for at-home facial peel products with the launch of Good Skin All Bright Facial Peel Pads, the company said. Chemical peels are the fourth most popular choice of non-surgical treatments performed in doctors' offices in the U.S., according to the firm, which cites data from the American Society for Aesthetic Plastic Surgery. Last year, more than 700,000 chemical peels were performed, the company added. Good Skin All Bright Facial Peel Pads, developed in collaboration with Estee Lauder consultant and New York City dermatologist Doris Day, offer a more affordable, at-home alternative to these $150-$250 treatments, BeautyBank said. The two-step system will retail for $30 when it debuts in select Kohl's stores beginning in January. All Bright includes two pads housed in separate jars that work in two phases to "dramatically help retexturize and restore the look of skin," Estee Lauder said. Step one is a sugar-based citric peel, while the second step encourages the skin's restoration and moisturization process. The first step contains a blend of 10% citric acid and lime extract to enhance skin clarity and shed dullness and impurities, revealing brighter, more radiant skin, the company claims. The second step replenishes skin using a moisture complex to balance and hydrate by neutralizing the peel action. Key ingredients in the pads include sodium hyaluronate, aloe and sodium bicarbonate. With regular use, the two-phase system can improve the appearance of fine lines, wrinkles, dark spots, enlarged pores and dullness in skin tone, Lauder claims. All Bright will be one of the most expensive items in the Good Skin line, in which products typically retail from $10-$25. The two jars are labeled as "step 1" and "step 2" in keeping with the line's positioning as an "easy to use" skin care brand. Estee Lauder unveiled Good Skin in August as part of a trio of new brands debuting in Kohl's ("1 (Also see "BeautyBank Seeks Good Results With User Friendly Skin Care Brand" - HBW Insight, 23 Aug, 2004.), p. 4). |