Island Michael Kors Sets Sail For Department Stores
This article was originally published in The Rose Sheet
Executive Summary
Estee Lauder is introducing Island Michael Kors as a more casual counterpart to the designer's signature women's fragrance, the company said. The new scent will bow in selective distribution in April
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Fragrance In Brief
Michael Kors: Designer's fragrance portfolio expands to include Island Michael Kors Fiji in April, Estee Lauder announces. Scent is positioned as "vibrant, sensual and voluptuous" and has floral composition similar to original Island fragrance but with Fijan tiare flower accord, firm notes. Juice also contains Fiji Water from artesian beverage company, marking "the first time such a collaboration has occurred between a fragrance brand and a prestigious beverage brand," according to Estee Lauder. Fragrance will retail in fuschia-tinted 3.4 oz. bottle for $75. Island Michael Kors was introduced in April 2005 (1"The Rose Sheet" Dec. 20, 2004, p. 4)...
Fragrance In Brief
Michael Kors: Designer's fragrance portfolio expands to include Island Michael Kors Fiji in April, Estee Lauder announces. Scent is positioned as "vibrant, sensual and voluptuous" and has floral composition similar to original Island fragrance but with Fijan tiare flower accord, firm notes. Juice also contains Fiji Water from artesian beverage company, marking "the first time such a collaboration has occurred between a fragrance brand and a prestigious beverage brand," according to Estee Lauder. Fragrance will retail in fuschia-tinted 3.4 oz. bottle for $75. Island Michael Kors was introduced in April 2005 (1"The Rose Sheet" Dec. 20, 2004, p. 4)...
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