Sea Breeze Blows Into Mass Doors With New Products And Formulas
This article was originally published in The Rose Sheet
Executive Summary
Idelle Labs will support the launch of new Sea Breeze products with a comprehensive marketing campaign including print ads in teen-targeted books, the Helen of Troy division said
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Helen of Troy
Firm aims to build Idelle Labs division, which comprises grooming, skin care and hair care brands, in fiscal 2006, and will consider strategic personal care acquisitions, President & CEO Gerald Rubin reports during May 12 analyst call. Helen of Troy's personal care business struggled in fiscal Q4 (ended Feb. 28), with sales down 11% to $100.5 mil. Company expects the revitalization of the Brut men's grooming range and Sea Breeze skin care brand will help drive the segment going forward (1"The Rose Sheet" April 25, 2005, p. 9 and 2"The Rose Sheet" Jan. 17, 2005, p. 7). Net sales increased 13% to $127.6 mil. in Q4, while net earnings grew 59.4% to nearly $12 mil. However, net earnings from continuing operations fell 26.5% due to factors such as higher interest expense related to increased debt levels resulting from the June acquisition of OXO, firm says. Full-year sales grew 22.5% to $581.6 mil., and net earnings were up 26.5% to $76.5 mil. Net earnings from continuing operations grew 7.1%...
Helen of Troy
Firm aims to build Idelle Labs division, which comprises grooming, skin care and hair care brands, in fiscal 2006, and will consider strategic personal care acquisitions, President & CEO Gerald Rubin reports during May 12 analyst call. Helen of Troy's personal care business struggled in fiscal Q4 (ended Feb. 28), with sales down 11% to $100.5 mil. Company expects the revitalization of the Brut men's grooming range and Sea Breeze skin care brand will help drive the segment going forward (1"The Rose Sheet" April 25, 2005, p. 9 and 2"The Rose Sheet" Jan. 17, 2005, p. 7). Net sales increased 13% to $127.6 mil. in Q4, while net earnings grew 59.4% to nearly $12 mil. However, net earnings from continuing operations fell 26.5% due to factors such as higher interest expense related to increased debt levels resulting from the June acquisition of OXO, firm says. Full-year sales grew 22.5% to $581.6 mil., and net earnings were up 26.5% to $76.5 mil. Net earnings from continuing operations grew 7.1%...
Helen Of Troy Personal Product Sales To Top $150 Mil. With Clairol Brands
Hair and body care appliance marketer Helen of Troy will build its personal product sales to over $150 mil. with the acquisition of six hair and skin care brands from Procter & Gamble that were previously owned by Clairol