Avon To Tap Its Bath and Body Senses For Stateside Launch In Q3
This article was originally published in The Rose Sheet
Executive Summary
Avon is augmenting its bath and body business in the U.S. with the launch of Avon Senses bath and shower gels in the third quarter, CEO Andrea Jung announced during a Feb. 1 earnings call
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Beauty firm signs non-exclusive worldwide licensing agreement with drug manufacturer Alteon for use of a patented anti-aging technology in Avon's Anew Alternative Intensive Age Treatment, according to Alteon. The compound, 2-amino-4, 5-dimethylthiazole HBr, improves skin wrinkles and elasticity, Alteon claims. Under the agreement, company will receive a "modest up-front payment and annual license payments" as long as the Anew formula contains the licensed compound, firm adds. Anew Alternative will join Avon's comprehensive Anew anti-aging range, sales of which grew 27% to about $600 mil. in 2004 (1"The Rose Sheet" Feb. 7, 2005, p. 3)...
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